Daily News to deliver by mail
The Palatka Daily News will begin home delivery to Putnam County subscribers by the U.S. Postal Service on July 9.
Delivery of the newspaper will be through the Tuesday-Saturday mail using household and business mail carriers. Single copy sales locations will continue to have papers for sale by 6 a.m. In addition, the digital E-edition, containing all the ad and news content of the printed paper, will still be free and available to every subscriber by 6 a.m. on laptops, phones and other devices.
“Nothing else about the Palatka Daily News will change,” said Publisher Michael Leonard, “except that we will continue working to get better.
“Our commitment remains firm. We will aim each day to provide the most complete, objective and useful report of the news and advertising information Putnam County residents need and want.”
The Palatka Daily News has served Putnam County since 1888. The paper has not raised subscription rates since March 2011. Single copy rates have been frozen at $1 per copy for six years. Many other community market newspapers have increased these costs. Almost all larger market papers, including those surrounding Palatka, have gone up dramatically.
Delivery via U.S. Mail will be more cost effective for the Daily News. This will allow the newspaper to hold the line a while longer on rate increases for both home delivery and single copy sales, even though labor, paper and ink costs continue to rise.
Also, all advertising and news deadlines remain the same with this conversion. Staffing levels, types of stories covered, amount of distribution – all else will continue as before, Leonard said.
Advertising Director Mary Kaye Wells has been with the newspaper since she was a senior at Palatka High School. She said she believes the change will be a positive one.
“Mail delivery gives us the ability to deliver your advertising message to every subscriber’s mailbox. We will still be the trusted voice and source for local news, therefore your advertising dollar will reach the folks that are vested in our community and spend their dollars here,” Wells said.
Editor Wayne Smith said moving to mail delivery will have no impact on the printed product, but could spur more frequent updates to palatkadailynews.com and Daily News’ social media postings on Facebook.
“The newsroom is excited about the change,” Smith said. “We believe it will be a good thing for our readers as well as our team of news, sports and photo journalists.”
Circulation Director Jason Gutierrez thanked the newspaper’s independent carriers for their reliable, steadfast service to readers across the county. Deliveries occur five days a week, ranging west and east from the outskirts of Hawthorne to the Hastings area, north to Putnam Hall, and south county to Georgetown and Crescent City. Carriers deliver in all types of weather and on all manner of paved and unpaved roads.
“We have some great people on our team of carriers,” Gutierrez said. “I appreciate them so much.”
Leonard said the change will make Palatka Daily News part of a trend that is gaining momentum among small market daily papers across the country.
Mail is delivered throughout the day in Putnam County, with roughly half reaching homes before the noon hour. Readers who have post office boxes may choose to have their paper sent there, as those are typically filled as one of the first things in the morning by postal workers.
Enola C. Pierce, a USPS spokesperson for the Suncoast and Mississippi districts, said, “The Postal Service provides efficient and secure newspaper delivery across the nation. Subscribers of the Palatka Daily News will receive their newspapers with their regular mail, delivered in their mail receptacles.”
Delivery by the newspaper’s current method will continue through Saturday, July 6. The first day for USPS delivery is set for the following Tuesday, July 9.
For questions or comments, contact us at 386-312-5200, or email@example.com. We will respond during regular business hours, 8 a.m.-5 p.m., Monday-Friday.